(SG)
NewsFeed Specialist (China Marketing Team)
About the Company
Our client, who is a Fintech client that specializes in trading platforms technology and operations across APAC and Europe. Offices in HK, Taiwan, and China, with over 200 employees. We are looking for passionate team members to join their new team in Singapore.
Responsibilities
- Learn and understand the characteristics of company products;
- Craft end-to-end paid media campaigns including news feeds, video ads for company products;
- Focus on managing and optimizing digital ad platforms in China, such as Guang Dian Tong, Baidu, etc.;
- Enhance the review and download rates through mobile browser, such as UC, Vivo, OPPO, etc.;
- Perform competitive product placement analysis and related strategies;
- Analyze the target customers’ portfolio, optimize and pinpoint the advertising strategies;
- Daily monitoring and optimizing the ads performance and meet the campaign KPIs;
- Generate daily / weekly ads performance reports;
- Handle any other ad hoc projects.
Requirements
- Bachelor degree in Marketing, Communications or related discipline;
- At least 2 years’ ad platform operation and optimization experience;
- Familiar with biddable advertising platforms;
- Hands-on experience with Guang Dian Tong / Baidu ad platforms is highly preferred;
- Adapt to fast pacing start up working environment;
- Self-motivated, independent and multi-tasking;
- Strong communication skills with high team spirit;
- Fluent spoken and written Mandarin is a must;
- Experience in financial industry is highly preferred.