Head of Marketing

(SG)

About the Company

 

Responsibilities

Team management:

  • Provide guidance and mentorship to the marketing team, fostering a collaborative and high-performance work environment.
  • Set clear goals and KPIs for team members, regularly reviewing and evaluating their performance.

The team will cover below:

  • Content generation of the corporate website, PPT, and PR articles
  • Work with major crypto media partners to build the brand of the company
  • SEO/SEM to increase the corporate exposure and brand awareness online
  • Run the corporate social media accounts to increase the number of active participants and effective community discussions.
  • Maintain the Help Center of the company and ensure the enquiries of the customers are responded timely and properly.
  • Build a pool of KOLs and angels globally and engage them to promote the brand awareness and increase the traffic to our website and online communities
  • Hold online marketing activities, like AMA and co-host events, organise offline events, and sponsor the major crypto industry exhibitions / conferences to boost brand awareness
  • Monitor the ROI of the marketing efforts above

Requirements

  • Bright and passionate young talents who are willing to learn and grow with the fast changing blockchain and crypto industry
  • Excellent communication in verbal and written form (both English and Chinese)
  • Proven leadership ability to influence, develop, and empower all stakeholders to achieve their best with a team approach.
  • Start-up mindset who is eager to win and breakthrough 
  • Degree holder
  • Excellent PPT skills
  • Accurate, articulate, presentable and detail-oriented