(SG)
Head of Marketing
About the Company
Responsibilities
Team management:
- Provide guidance and mentorship to the marketing team, fostering a collaborative and high-performance work environment.
- Set clear goals and KPIs for team members, regularly reviewing and evaluating their performance.
The team will cover below:
- Content generation of the corporate website, PPT, and PR articles
- Work with major crypto media partners to build the brand of the company
- SEO/SEM to increase the corporate exposure and brand awareness online
- Run the corporate social media accounts to increase the number of active participants and effective community discussions.
- Maintain the Help Center of the company and ensure the enquiries of the customers are responded timely and properly.
- Build a pool of KOLs and angels globally and engage them to promote the brand awareness and increase the traffic to our website and online communities
- Hold online marketing activities, like AMA and co-host events, organise offline events, and sponsor the major crypto industry exhibitions / conferences to boost brand awareness
- Monitor the ROI of the marketing efforts above
Requirements
- Bright and passionate young talents who are willing to learn and grow with the fast changing blockchain and crypto industry
- Excellent communication in verbal and written form (both English and Chinese)
- Proven leadership ability to influence, develop, and empower all stakeholders to achieve their best with a team approach.
- Start-up mindset who is eager to win and breakthrough
- Degree holder
- Excellent PPT skills
- Accurate, articulate, presentable and detail-oriented